Interview With Daniel Gordon – Season 2, Episode 3

Daniel Gordon is the founder of a content marketing organization that helps brands that truly cares about their audience in building a relationship with their customer. He believes that by helping them to make an effort to inform, educate, equip, engage, and inspire their customers they’d create a community of customers or clientele. I further explain the peeks of content marketing and how it involves providing anything that is just basically written, like articles, email, newsletters, social media posts, case studies, e-books, videos, brochures or things of that nature. He basically explains that business that engages in content marketing boils down to them thinking like a marketer, in terms of just going after it, care about the experience you’re creating, build relationships, treat people well, connect people and thus not just thinking like a brand but becoming. Because by using the resources you’re given and the success you’ve earned to keep feeding the machine and separating yourself from the pack

[00:01:49] All right, well Daniel I'm going to start out with what exactly content marketing is?

[00:03:38] So what is the foundation of your business? Is it based on heavy blogs or web design, as a client what would I be coming to you for?

[00:06:25] Were you scared?

[00:07:42] What is one piece of advice that you would give people that maybe you didn't see coming?

[00:10:20] So I want to know how can a smaller mid-sized business build a content strategy you know said come to us like Daniel, we have a lot of information, we just don't know how to get it out there, how can we partner?

[00:11:18] So you have to be consistent with who you are?

[00:13:29] I want to put this into like a real business model let's say there's a real estate agency and they come to you, what would this look like for them as a real estate company?

[00:15:41] What would that look like for them specifically as marketers?

[00:17:09] I haven't heard you say very much about I… we… you know it's about meeting people and what are the needs that you're helping to serve with?

[00:22:12] I mean it seems like you just keep saying I love this, I want more, I want more money but how do you be careful of that?

[00:24:30] And it sounds like what motivates you are the people that you get to work with?

[00:25:17] You could do this from anywhere with you know technology that we have today, why Brooklyn?

[00:26:19] Do you have any recommendations for business owners to get started in content marketing?

[00:26:27] Yeah, so if you're just getting started focus 1st on what I call the Big 3 of Content marketing; blog, e-mail and social media.